VIRAL BAKERY × PAINDEMIE

This summer, PAINDEMIE transforms into the temporary home of one of Tokyo's most talked-about concepts: VIRAL BAKERY.

Straight from the streets of Tokyo, Japan — born in the heart of the Shibuya Prefecture district — VIRAL BAKERY arrives in Amsterdam for a limited summer pop-up inside PAINDEMIE. Known for absurdly over-the-top lunch proof Japanese sandos, pain de mie bread, matcha overloads, cream sodas and internet-breaking bakery creations, the cult concept finally lands at Kinkerstraat 122 for a short and chaotic residency.

During the summer pop-up, VIRAL BAKERY will take over the downstairs area of PAINDEMIE every Wednesday until Sunday, serving lunch from 11:00 until 16:30. Expect fluffy pain de mie, fried sandos, ice cream sandwiches, honey butter toast, matcha drinks and the kind of food that looks like it escaped directly from your TikTok algorithm.

Tokyo chaos in Amsterdam this summer. Limited time only.

DETAILS

• Location: Kinkerstraat 122, Amsterdam
• Days: Wednesday – Sunday
• Hours: 11:00 – 16:30
• Summer 2026 only